Real Estate Flyers Blog

Real Estate Flyers Blog

In this infographic we take a look at some of the data collected from thousands of For sale by owner (FSBO) home sales versus realtor sales. The data is provided by that National Association of Realtors and Northwestern University.

Surprising the results are weighed in the favour of realtors in the long run. On average for sale by owner takes longer  to sell, sells for less and the majority of sellers run into serious issues. Of course there ware cases where FSBO is a better alternative than hiring a realtor, but statistically speaking it is a risk to try and sell your home without a realtor. 

The astonishing thing about the data set is that FSBO actually decreased in popularity in the past 10 years by 50%. Despite the fact that it is easier to sell online and the wide spread availability of DIY property sale kits. 


photo of Mark Dunkley

Every region has their own real estate regulators and in Ontario, Canada it's called RECO (Real Estate Council of Ontario).

RECO is fairly strict when you compare them to their sibling organizations in the states, but still allow realtors room for some creativity. 

Most of their guidelines are directed towards business cards, promo flyers, and advertising real estate agent services. While it's not directly applicable to our flyers, it's still important to keep in mind when writing the content for your feature sheets. 

The only way to get in trouble is if someone (likely another realtor) reports you to RECO. Consequences include a simple cease and desist - giving you time to fix your mistake. On the more serious side they can dish out sanctions, suspend your license, and even take you to court. 

Rule #1) Clearly identify your name on the feature sheet - no nicknames here. Somewhere in close poximity you must your declare your RECO authorized title - usally "Salesperson", "Real Estate representative"" or "Broker. You're not allowed to use "associate broker" or other derivatives. 

Rule #2) Clearly state your broker on the flyer. You may use the term "brokerage" or "real estate brokerage" or the french equivalents. 

Rule #3) Before posting your flyer or printing your feature sheet you must get permission in writing from the seller to feature the property. 

Rule #4) Say what you mean, mean what you say. This is a common theme by RECO which translates to not misleading the buyers. Just be explicit in everything you say. 

Rule #5) Keep it legible, but you shouldn't have an issue if you're using our templates, since all our fonts are sized for legibility. 

Rule #6) Don't mention anything that might give away the names of identifying the parties selling the property. Don't allude to any facts that might lead the identification of the sellers.

More resource and links:

photo of Mark Dunkley

We got a lot of request for more "sidebar" oriented real estate feature sheets, so we released a modified version of our popular Sidebar flyer. It's a clean brochure with ample room for listing the features of the property and it's just as easy to edit as our other real estate flyers.

It also includes an area in the footer when you can tidy away any disclaimers or legal statements that your broker might require to add to any of your promotional material. 

Although it may not have as many images as some of our more photo heavy flyers it makes up for it 2 different ways

  1. Save on printing costs for not printing as many photos. Of course if you are getting it professionally printed this usually doesn't matter
  2. Expansive area for text to help sell the home to prospective buyers. You can list the dimensions of the property, explain the property using paragraphs or mention the amenities of the unit/home. 

If you have a request for a flyer or have a question, we're always here to answer your questions

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